About James Preece

Hi, I'm James Preece, a dating and relationship coach

I help amazing singles find the partner of their dreams. With 22+ years of experience, I also know the UK's dating agencies and matchmakers from the inside, so you can choose the right one.

Book a free call See my agency reviews

James Preece, dating and relationship coach

22+years of experience

10,000sof singles helped

15dating books written

25+agencies I work with

I know how hard it can be to find a partner

We work longer and longer hours, and online dating just doesn't work for everyone. The world of singles can be confusing, and it can be hard to work out what you actually need to do.

If you are struggling with dating, I am your first port of call. We can work together to put you on the best path to finding love. If you would like to join a dating agency, I can advise on which one suits you. If you prefer personal one to one coaching, that is available too.

Why work with me

For women, I offer an invaluable male perspective. For single men, I can tell you exactly what attracts and interests women.

22+ years in the industry

Over two decades working in dating and relationships, helping 10,000s of singles through coaching and events.

Number One best-selling author

Author of 15 dating books and host of the Love Machine Podcast.

Regularly in the media

A regular voice in the press on dating, relationships and how to meet someone.

Award-winning coach

Winner of Best Dating and Relationship Coach 2026 at the UK Enterprise Awards.

Creator of the Dating Academy

My own coaching platform, built to take you from stuck to confident.

Connected to the best agencies

I work alongside big brands and some of the best dating and introduction agencies in the world.

How I review agencies

I know and work with the brands

I coach clients, and I regularly keep on top of feedback, success stories and consumer reports. That is how I can tell you honestly which agency is worth your money.

Read my vetting process

I know the brandsDirect working relationships with the agencies I review.

I coach clientsReal experience of how agencies work for real people.

I track feedbackClient comments and success stories, checked regularly.

I read consumer reportsIndependent reports, so nothing is judged on its own marketing.