Mutual Attraction : About the Company

Mutual Attraction is directed at professional singles in London and prides itself on being a discreet and personal matchmaking service – even including a professional photo shoot in its membership (a great added extra).

The website guarantees all members matches, personal profiling and your very own love coach.  The vibe of the agency is friendly and straight-forward, the perfect platform for someone new to the field of online matchmaking. 

Before you join there is an initial meeting (I presume free of charge) described onsite as “no hard sell, just coffee and a chat. Or tea. We love tea”.   

Who Runs it?

Mutual Attraction is run by award winning Matchmaker Caroline Brealey.

Years Running

Since  2011

How much are the packages

Coming up on the higher end of the spectrum, Mutual Attraction fees start at £4,500 for 6 months, £8,000 for a full year and £10,000 for a ‘bespoke matchmaking’ membership.   However the 6 month membership will no longer be offered from January 2017.

What’s included

An initial one to one meeting with a relationship coach, a 6 month membership hold facility, personal profiling and professional photo shoot with Hey Saturday (plus copies of the photos for you to keep), lifetime passive membership, working one on one with award winning matchmakers, ongoing coaching and support and full membership refund guarantee should they not match you.

The website states that coaches are qualified by the Matchmaker Academy.

Optional extras

Apart from the included photo shoot, the only extra is you can call your matchmaker for last minute dating advice or any other query you might have.

How do they match you

All memberships begin with a face to face interview.  You then begin membership by completing a profiling form; your stage where you can showcase what you have to offer.  You have the option for professional photographs to taken and once you are happy, this becomes your profile for potential matches to see. Your personal matchmaker will find you a match based on what you have specified and “a number of levels underpinned by psychological principles” Once matched, both parties can confirm a meeting aka a date!

You pass on feedback to your matchmaker afterwards. If the date didn’t go to plan, they will begin searching for a new match.


Mutual Attraction is the only UK and London based dating agency to ever be awarded the prestigious ‘Best Matchmaker’ award from IDate.




Mutual Attraction Overview
  • Customer Service
  • Price & Value
  • Features
  • Number of Members
  • Reputation


A market leading dating agency for London professionals


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